In 2016, then 14-year-old Jordan Peisner was standing with friends outside a local fast food restaurant when he was suddenly and viciously assaulted by another teen he did not know. During the attack and while Jordan lay helpless on the ground, witnesses and friends of the perpetrator stood and filmed the assault on their phones and then quickly uploaded their videos to social media. Now, this horrifying footage lives forever on social media already having been viewed by hundreds of thousands.
Determined to ensure that no other family had to endure such an ordeal, Jordan’s father, Ed Peisner, formed the Organization for Social Media Safety and began researching how to help. He was astonished to learn that since the early 2000s social media motived violence, or attacks initiated to be filmed and distributed on social media for the purpose of gaining internet fame, had risen exponentially each year. So, the Organization for Social Media Safety set to work on public policy advocacy to stop this disturbing trend.
Incredibly, within only a year, the California legislature, working closely with the Organization for Social Media Safety, passed the nation’s first law, AB 1542, to deter social media motivated violence. The law was called Jordan’s Law.